Plain-language summary: Deadlight does not collect your name, email address, or any other personal information from you directly. Your game progress is saved only on your device. To improve the Game we use Google Firebase for gameplay statistics, crash reports and remote settings (see Section 6). Ads are served by Google AdMob, which may use your device’s advertising ID for ad personalisation; in the EU/UK you are asked for consent first, and you can opt out of personalised ads at any time. We never sell your data.
1. About This Policy
This Privacy Policy explains how ZiBa Entertainment (“we”, “us”, or “our”) handles information in connection with the game Deadlight – A Zombie Chronicle (“the Game”, “App”), a free-to-play Android game published under package name com.deadlight.zibaentertainment.
By downloading or playing the Game, you acknowledge this policy. If you do not agree with it, please do not use the Game.
2. Who We Are
The Game is developed and published by:
- Publisher & Developer: ZiBa Entertainment
- Developer: Zico Bakker
- Address: Gouda, Netherlands
- Contact: info@zibaentertainment.com
For users in the European Union, ZiBa Entertainment acts as the data controller for any personal data processed in connection with the Game.
3. What Data Is Collected
3.1 Data We Collect Directly
We do not collect any personal data directly. Specifically:
- The Game does not require you to create an account or log in.
- We do not collect your name, email address, phone number, or any other identifying information.
- Game progress and settings are stored locally on your device only, using Flutter’s local storage. Your save is never uploaded to us or any third party; only the gameplay events described in Section 6 are sent to Firebase.
3.2 Data Collected by Third-Party SDKs
The Game integrates third-party services that may collect data on our behalf or for their own purposes. The table below summarises each integration.
| Service | Purpose | Data that may be collected | Privacy policy |
|---|---|---|---|
| Google AdMob | Serving banner, interstitial and optional rewarded advertisements | Advertising ID (GAID), IP address (used to infer approximate location), device information (model, OS version), ad interaction data. In the EEA, UK and Switzerland, personalised ads are shown only with your consent (see Section 5). | Google Privacy Policy |
| Firebase Analytics (Google) | Understanding how the Game is played, balancing it, and measuring our own marketing (see Section 6) | Gameplay events (e.g. days survived, how a run ended, rewarded ads watched, the Premium offer and purchase), device model, OS and app version, language, approximate country, app-instance ID, and the advertising ID | Firebase Privacy |
| Firebase Crashlytics (Google) | Detecting and fixing crashes (see Section 6) | Crash and error reports: stack trace, device model, OS and app version, installation ID, and technical app state (for example how many ad banners were on screen) | Firebase Privacy |
| Firebase Remote Config (Google) | Adjusting ad settings and showing occasional main-menu announcements without an update (see Section 6) | App version, device language and country, and an installation ID | Firebase Privacy |
| Google Play Billing | Processing the optional one-time in-app purchase to remove ads (“Premium”) | Purchase transaction data is handled entirely by Google Play. ZiBa Entertainment receives only confirmation that a purchase was made; no payment details are shared with us. | Google Play Terms |
4. How Data Is Used
We use information collected through the Game for the following purposes:
- Displaying advertisements — AdMob uses device identifiers to serve ads, which may be personalised based on your interests unless you have opted out.
- Processing purchases — Google Play Billing verifies and fulfils the in-app purchase. We use the purchase confirmation solely to unlock the ad-free experience on your device.
- Improving the Game — Firebase Analytics, Crashlytics and Remote Config help us understand how the Game is played, balance it, fix crashes, tune ad frequency and measure our own marketing (see Section 6). We also receive aggregated statistics from Google Play (e.g. install counts).
We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
5. Advertising & Google AdMob
The Game is free to play and supported by advertising. Google AdMob serves three ad formats:
- Banner ads — displayed at the bottom of the screen during gameplay.
- Interstitial ads — full-screen ads shown between game sessions or at natural break points.
- Rewarded ads — optional videos you choose to watch in exchange for an in-game bonus, such as extra supplies or a party reroll.
In the European Economic Area, the United Kingdom and Switzerland, the Game shows Google’s consent message before any ads are loaded, and personalised ads are shown only if you consent; otherwise AdMob serves non-personalised ads. You can change your choice at any time from Privacy options in the Game’s settings.
AdMob may use your device’s Google Advertising ID (GAID) and other device signals to show personalised ads. Personalised advertising can be disabled at any time:
- On Android: Settings → Privacy → Ads → Opt out of Ads Personalisation (exact path may vary by device and Android version).
- You can also reset your Advertising ID in the same menu.
Opting out of personalised ads does not remove ads from the Game; it means ads you see will not be tailored to your interests. To remove all ads permanently, purchase the Premium upgrade through the in-game store.
Google AdMob is governed by Google’s Privacy Policy and Google’s policies for AdMob partners.
6. Usage Analytics, Crash Reports and Remote Settings
To understand how the Game is played and to fix problems, the Game uses three Google Firebase services. Google acts as our data processor under the Firebase Data Processing Terms.
- Firebase Analytics records app events, such as opening the Game, viewing a screen, progress through a run (the day reached and the number of survivors), how a run ended (days survived, escape route, repairs, deaths and revives used), watching a rewarded ad and where, and seeing, tapping or dismissing the Premium offer and buying Premium (including its price, currency and the store order ID). It also stores whether you own Premium and whether you use rewarded ads, so reports can be split by those groups. This comes with basic device information (device model, operating system and app version, language, approximate country derived from your IP address) and an app-instance ID, and it can use your device’s advertising ID to measure which of our app-store campaigns bring in players. It does not receive your name or any account details.
- Firebase Crashlytics sends a technical report when the Game crashes or hits an error: the stack trace, device model, operating system and app version, an installation ID, and technical app state such as how many ad banners were on screen.
- Firebase Remote Config downloads settings from Firebase, for example how often ads are shown and the occasional announcement on the main menu, so we can adjust the Game without an update. It does not send your data to us. If you tap a link in an announcement, it opens in your browser or the app store, and that site’s own privacy policy applies.
We use this information only to improve the Game and measure our own marketing, under our legitimate interest in running and improving it (GDPR Article 6(1)(f)). We do not sell it or combine it with other data to identify you. Analytics data is kept for up to 14 months and crash reports for up to 90 days. You can reset or delete your advertising ID in your Android settings, and you can object to this processing at any time by contacting us (Section 15).
7. In-App Purchase (“Premium”)
The Game offers a single, optional one-time purchase called Premium that permanently removes all ads. This purchase is processed entirely by Google Play Billing. ZiBa Entertainment:
- Never receives or stores your payment card details or billing address.
- Receives only a purchase token from Google Play confirming that the transaction was completed.
- Uses that token to unlock the ad-free experience on your device. A record of the purchase (price, currency and store order ID) is also sent to Firebase Analytics, as described in Section 6.
All payment data is subject to Google Payments Privacy Notice.
8. Data Retention & Storage
Local device data (game progress, settings) is retained on your device until you uninstall the Game or clear the app’s data through your device settings. This data is never transmitted to us.
Firebase data is deleted automatically: analytics data after at most 14 months and crash reports after 90 days. Contact us if you want it deleted sooner.
Third-party data (e.g. data held by Google relating to AdMob or Play Billing) is retained in accordance with Google’s own data-retention policies, which you can review in Google’s Privacy Policy.
9. Children’s Privacy
Deadlight – A Zombie Chronicle features zombie and survival themes with mild stylised violence and is intended for players aged 16 and older. The Game is not directed at children under the age of 13.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information through the Game, please contact us at info@zibaentertainment.com so we can take appropriate action.
In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not target the Game at children under 13. Because the app is not directed at children, ad requests are not marked as child-directed; whether ads are personalised follows the consent choice you make in the app.
10. Your Rights Under GDPR (EU / EEA Users)
If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) grants you certain rights. ZiBa Entertainment does not collect your name or contact details; the personal data involved is the pseudonymous Firebase data in Section 6, processed by Google on our behalf, and the advertising data processed by Google AdMob. We are committed to helping you exercise your rights where possible.
| Right | What it means | How to exercise it |
|---|---|---|
| Right of access | Know what personal data is held about you | Contact us at info@zibaentertainment.com or manage your Google account data at myaccount.google.com |
| Right to erasure | Request deletion of your data (“right to be forgotten”) | Uninstall the Game to remove all local data. For Google data, visit Google’s data controls |
| Right to object | Object to personalised advertising, analytics and crash reporting | Withdraw ad consent from Privacy options in the Game’s settings or opt out of ad personalisation in your Android device settings (see Section 5). To object to analytics and crash reporting, contact us (see Section 6). |
| Right to data portability | Receive your data in a portable format | Local game data can be found in the app’s storage directory on your device |
| Right to lodge a complaint | Complain to a supervisory authority | Contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): autoriteitpersoonsgegevens.nl |
To exercise any right directly with us, email info@zibaentertainment.com. We will respond within 30 days.
Legal basis for processing (GDPR Article 6): We rely on contractual necessity (Art. 6(1)(b)) to fulfil the Premium purchase, and on our legitimate interests (Art. 6(1)(f)) in keeping the Game stable, improving it and operating a free ad-supported game — this covers Firebase Analytics, Crashlytics and Remote Config and non-personalised ads. Personalised advertising by AdMob relies on your consent (Art. 6(1)(a)), collected through Google’s consent message in the EEA/UK and withdrawable at any time.
11. International Data Transfers
The Game is developed in the Netherlands (EU). Google Firebase, Google AdMob and Google Play Billing may process data outside the European Economic Area, including in the United States. Google relies on Standard Contractual Clauses (SCCs) approved by the European Commission and the EU–U.S. Data Privacy Framework to ensure adequate protection for such transfers. For details, see Google’s GDPR services page.
12. Security
Your save never leaves your device, and Firebase data is sent over encrypted (HTTPS) connections, so the main data security consideration is your device’s own security. We recommend keeping your Android device up to date with security patches. Local game data is stored in the app’s sandboxed storage, which is accessible only to the Game itself under normal conditions.
13. App Permissions
The Game requests only the permissions necessary for its operation. The Game uses an internet connection for ads, purchases and the Firebase services in Section 6. AdMob and Firebase Analytics may read the advertising ID (through Google Play Services) to serve ads and measure our own marketing (see Sections 5 and 6). No other sensitive permissions (camera, contacts, location, microphone) are requested by the Game itself.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the Game, applicable law, or our practices. When we make material changes, we will update the “Last updated” date at the top of this page. The most current version will always be available at the URL where you found this document, and may also be linked from the Game’s Google Play Store listing.
We encourage you to review this policy periodically. Continued use of the Game after changes are posted constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please reach out:
- Email: info@zibaentertainment.com
- Publisher: ZiBa Entertainment — Zico Bakker
- Location: Gouda, Netherlands
- App: Deadlight – A Zombie Chronicle (
com.deadlight.zibaentertainment)
We aim to respond to all privacy-related inquiries within 30 days.